Search Engine Optimization: ON-Page and Off-Page Techniques

Unfortunately, many people are still unaware of, the importance of search engine optimization. Do you know more than 1.94 billion websites are there (by January 2019)? Are you a new entrant or an experienced professional?

Remember, it is no longer easy to survive in the digital world. The competition is constantly growing. Do you want to improve your digital presence? You must aim for the first-page presence. And it is not possible without employing correct SEO strategies.

What Is On Page Search Engine Optimization?

When it comes to the best SEO practices, On-Page SEO strategies come forward. These are specific strategies of web page optimization to boost the website ranking.

If you are an online entrepreneur, On-Page SEO will help you to gain more revenue. It is because many people still perceive the first-page results as the most authentic ones. That means it is mandatory to employ both basic and advanced on site optimization strategies.


Search Engine Optimization - SEO techniques works

These methods encompass both HTML source code and the main content of a page. Do not confuse On-Page with Off-Page. The latter focuses only on URLs and external aspects of a site.

However, On-Page SEO gives you more control than its counterpart does. It is because of its offerings of various SEO elements. Are you a website owner?

On-Site SEO offers you enough flexibility to resolve your site’s technical problems. Moreover, you can also improve your content quality with the ace. That means you can leverage these strategies more easily than Off-Page ones’.

Nonetheless, Off-Page SEO cannot work alone without On-Page SEO.


Website optimization with On-Page SEO strategies results in a high-quality site. That means more and more site owners and audiences would like to link back to your site.

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Moreover, content is the key point of your site’s success. No Off-Page strategy will help you if your site is not valuable to audiences. With the content quality, you can elevate or deteriorate your site’s ranking And obviously, On-Page SEO is a major contributing factor in this regard.

What Are SEO Best Practices For On-Page SEO?

Website optimization techniques are incomplete without On-Page SEO strategies. However, it is essential to know about the best practices to have most of the benefits. Let us find out some strategies that you can leverage instantly on your site.

  • Your content is the spokesperson of your site. Therefore, always try to write to-the-point posts. If you are writing a tutorial, try to cover all aspects as much as possible.
  • The standard word count of a content piece is 2000 words. You can increase or decrease it, as per your post’s demand.
  • There are many On-Page search engine optimization tips on content structuring. However, the simple anatomy is to add the most important part at the beginning. If the introduction is dull, you will welcome more bounces.
  • Add relevant images, graphs, stats (wherever applicable), and infographic images. All these aspects will enhance the beauty quotient of your post.
  • Add simple language unless you are not writing a technical tutorial. Try to be interactive throughout the post by adding questions and their answers.
  • Moreover, your post must justice with your title. Otherwise, your site reputation will drop and so as the ranking.
  • One of the important web page optimization best practices includes the uses of keywords. Keywords act as the bridge between readers and websites.
  • Take the help of a paid keyword research tool to find out appropriate target keywords. Try to make keywords as more aligned as possible, as per your target audiences’ searches.
  • Use your primary keyword in the H1 tag. Add LSI (latent semantic indexing) keywords as many as possible to let crawlers confirm about your post’s subject.

What Are Searh Engine Optimisation techniques for On-Page SEO?

The main goal of all these efforts is to boost your search engine optimization rankings. The previous section had some straightforward guidelines. It is time to discuss some more On-Page SEO strategies.

Title Tag.

You must add primary keywords to your title. Moreover, the title should have easy-to-read length at one glance. Try to limit it up to 55 characters. You can also use secondary keywords and brand name in your title.

Search Engine Optimization -SEO tips and tricks

It is also a good practice to add numbers and “how-to” in your title. Obviously, your content must comply with it.

For instance, “10 Best SEO Practices,” will more likely attract readers than regular titles. If you are writing tips and tricks-related posts, try to add “How-to” at the beginning.

People like to read a comprehensive post when it is about a course or tutorial. Therefore, do not forget to add “Step-by-Step” at the beginning of the title. You can also search for some such type of striking words to make your title more compelling.

Meta Description Optimization.

Do you think about meta descriptions when you wonder how to optimize your website? If not, you must. Meta descriptions are one of the essential factors to boost the rank in SERP.

Search Engine Optimization -seo techniques and practice

It enables audiences to have a clear idea about your post. Thus, you can expect more clicks and traffic on your site. Some of the best practices in this regard include:

Always try to write an attractive meta description. The ideal length of the meta description is up to 150 to 160 characters. It is not a good practice to add quotes or anything except letters or characters.

Meta Title Optimization.

Do not confuse meta title with your post’s headline. Your content must have a crisp, concise meta title. It helps audiences to know about your post with more clarity.

However, search engine bots also read these titles. That means meta titles play pivotal roles to make your site stand out from the crowd.


The ideal length of a meta title is up to 50 to 60 characters. This limit includes spaces.

Your primary keyword must come first followed by other words. Place your brand name at the end of the meta title.

Sub-Headings Optimization.

Sub-headings are also an integral part of On-Page optimization methods. Threfore, you must implement the best strategies to increase the odds of your site ranking.

Sub-headings must contain primary keywords. The length of your sub-headings must be of easy-to-digest length. Sub-headings and their containing texts must comply with each other.

Internal Linking.

Do you want to know another best free search engine optimization? It is the strategy of adding internal links to content. These links point to another page of your site.

Thus, you can lead audiences to spend more time on your digital platform. Moreover, internal links are essential to empower such keywords for those pieces of content.

When it comes to linking, you must choose decent anchor texts. Links draw the attention of audiences. Therefore, it must have some value for them to retain their interest.

Moreover, internal links should value your audiences. It should not sound like you try to sell something. Only click those anchor texts that you think your audiences might look for.

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External Linking.

External links or outbound links are another way to improve your site’s credibility. Moreover, you can also make a good business relationship with your peers. Thus, you can expect to get great exposure in your industry.

Always link to reputed, reliable websites. Moreover, you must shortlist sites from your niche. It will work as a reference for your site.

Image Name And Alt Tags.

You already know the importance of images for your website. However, you can also optimize your image and make it work for your ranking. Your image name and Alt tags must contain one of the primary keywords.

Moreover, it is also a good practice to add dashes while naming your images. Avoid underscores here. Do not add non-alpha characters when it is about naming image file names.

First Paragraph.

You might know the importance of a catchy introduction. However, you must also emphasize the first paragraph.

Always add the most important fact at the beginning. Thus, audiences will get the motivation to read further. Try to be interactive and address some pain points of your target audiences.


A permalink serves as the complete URL of a page. Therefore, you must give some hints about your post in this link.

You should add target keywords to the permalink. It is a great way of permalink optimization. Thus, you can expect to boost your rank in SERP. However, you should keep this link short and concise.

What Is Off Page Search Engine Optimization?

Are you searching for a search engine optimizer tool for Off-Page SEO? However, you can do it yourself largely by getting familiar with this concept.

Off-Page SEO is all about strategies, executed from outside of a site. The main goal of these measures is to boost the site ranking. Moreover, they also generate backlinks that are extremely important for your website growth.

Nonetheless, you can also take the help of search engine optimization services. Since Off-Page SEO is a bit tricky, you must devote enough time to it. The more sites link back to your contents, the more your site will gain authority.

Search Engine Optimization - seo best practices and off page seo

SEO Strategy For Off-Page SEO.

Off-Page SEO strategies fuel websites externally. It makes more and more audiences know about your site. Therefore, the more popular your site is, the more traffic you can expect. Let us talk about some powerful Off-Page SEO strategies:

Write Shareable Content.

Content is the key power of a website. It is the common factor in both On-Page and Off-Page SEO strategies. You should start creating top-notch shareable content to gain natural backlinks. However, it is also essential to keep your posts updated.

Influencer Outreach.

Focus on your content. If your posts are worth sharing, influencers won’t mind spreading them. You must also make efforts to reach out to them.


Cold emailing is a great technique but you must add some values for them. However, it is also important to get backlinks from your niche only.

Guest Posting Is Also A Good Idea.

Start searching for some popular sites in your domain that are open for guest posting. Prepare a best-in-class content piece for guest posting.

However, quality links are more important than the number of links. Moreover, you should not do guest posting constantly for one specific site.

Social Media Interaction Is A Must.

Search Engine Optimization - seo marketing and social media

Can you expect to reach more people without a strong social media presence? No! Therefore, start your social media journey today.

Create a dedicated page for your business. Then, start interacting with your target audiences. It will tremendously help you to grow your business. Moreover, it will also help you to acquire more and more backlinks.

Start Posting In Forums.

The main goal of Off-Page SEO is to gain links for your site. Another amazing way to do it is to post in popular forums. Many people visit these sites to resolve their queries.

Therefore, choose one pain point from your niche and resolve it. Do not forget to add your blog or site link. Thus, you can promote your digital platform and get more leads.

How To Increase Search Engine Optimization With Backlinks.

Backlinks are the backbone of Off-Page SEO. Moreover, it is also essential to increase your site’s credibility in the Internet world. Let us try to find out some incredible benefits of backlinks.

Backlinks help to boost organic ranking. It is a very powerful tool to increase traffic. The more your content gets backlinks, the higher ranking your site will achieve. However, you must have patience before start seeing results.


Backlinks also boost indexing. If your site does not have backlinks, search engine robots will face troubles to find it. Therefore, if you are a new entrant, you must get as many backlinks as possible. It will help to make indexing faster.

Start making a good business relationship with as many authority websites as possible. Moreover, you must devote time to find high-ranking sites. However, the rewards will amaze you.

Introduction To Black Hat SEO And White Hat SEO

Black Hat SEO.

Black Hat SEO aims at achieving a higher ranking in SERP by violating search engine rules. Therefore, its strategies point out search engines and not likely to humans.

Some Black Hat SEO strategies include keyword stuffing, content spamming, link farming, etc. Black Hat SEO would more likely lead the site to get banned by a search engine. Moreover, de-indexing can also happen due to the application of unethical strategies.

Search Engine Optimization - what is a seo on white hat and black hat SEO

White Hat SEO.

On the contrary, White Hat SEO is all about strategies to target human audiences. These strategies do not aim at search engines.

Some White Hat SEO techniques are keyword analysis, research about topics, backlinking, etc. They help a site to make a strong online presence with substantial traffic.

Wrapping Up

Remember, employing Search Engine Optimization strategies is not enough. You must update it from time to time. New strategies are evolving by substituting the older ones. Therefore, to maintain your ranking, updated knowledge on SEO is a must.

If you are a busy professional, it is best to rely on a SEO professional.

Have you implemented the above On-Page and Off-Page SEO strategies to your site?

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